Poly theaters promote the popularization of arts through its brand of the “Concert for Everyone”, which aims to attract more people to go to the theater to appreciate art with inexpensive tickets and popular performing content.

The “Open the Door to Art”, which is the art festival during the summer holidays, is the most important brand of charity show by the Beijing Poly Theater Management Co., Ltd. The project was first started in 1995 when the Forbidden City Concert Hall of Beijing held the event of “Open the Door to Music” for the youth community. Over the past ten plus years, we have kept inviting well-known performing groups and artists at home and abroad to participate in performances, summer camps, and other events. We started to spread the operation model of the event of “Open the Door to Music” to theaters at another four cities in 2008, and changed its name into “Open the Door to Art”. From a regional art festival, the event has gradually developed into a national summer art holiday for youngsters.