The “Open the Door to Art” festival during the summer holidays is the most important arts education initiative by the Poly Theater Management Co., Ltd. The project was first started in 1995 when the Forbidden City Concert Hall of Beijing held the event of “Open the Door to Music” for the youth community. Over the past ten plus years, we have kept inviting well-known performing groups and artists at home and abroad to participate in performances, summer camps, and other events. We started to spread the operation model of the event of “Open the Door to Music” to theaters at another four cities in 2008, and changed its name into “Open the Door to Art”. From a regional art festival, the event has gradually developed into a national summer art holiday for youngsters.
We staged 450 performances of various types, like musical, drama, dance and recitation, at 50 Poly theaters during the “Open the Door to Art” festival in 2018 alone.
By providing performances, lecturers and summer camps, the charity show of “Open the Door to Art” builds a comprehensive platform for teenagers to improve their art knowledge. Now it has become a widely known art festival with more than one million participants in more than 20 Chinese provinces.
We attach great importance to the charity nature of the “Open the Door to Art” festival and follow the principle of “high standards but low prices” to attract more audiences to visit music halls and experience for themselves what art can offer. At the same time, we value engagement with teenagers and attract them to take part in the event by means of seeking ambassadors and selecting theme images. Art performance will enable teenagers to experience art by themselves, and lectures and classrooms by artists will also enable them to understand and learn more about art in their interaction.