Established in 2016, Beijing Poly Ticket Development Co., Ltd. is a subsidiary wholly-owned by Beijing Poly Theater Management Co., Ltd. With the purpose of “Leading an Entertaining Life”, we aims at building ourselves into a comprehensive and open ticketing platform that provides services of tickets sales, marketing, membership services and art education.
As the largest theatre management group in China, Beijing Poly Theatre Management Co., Ltd. directly operates 66 first-class theatres in 21 provinces (districts and municipalities) in China. In 2019 alone, the number of performances exceeded 10,000, and the number of tickets sold exceeded 11 million. Relying on the strong resource and channel advantages of "Poly Theater", the ticketing company links the ticketing system of all theatres to form a unified sales network and integrated platform, providing ticketing sales, settlement, marketing promotion and channel cooperation services for each theatre. It is the largest direct-operated network of ticketing business in China.
That the Poly theaters enjoy the richest performance resources in China enables the Poly Ticket Management to explore data of performances and sales, and build an industry big data on a wide range of aspects, such as content maker, producer and performer, performance contents and venues, attendance rate, spending habits and audience comments. By building this largest and most comprehensive database on Chinese theaters performance, it can help improve the operation efficiency of theaters, provide more effective and targeted services for its members, and staunchly support the development of the performing level of theaters.
In addition to providing ticket sales services for the Poly theaters, we also do business in performances and sports events in venues outside theaters, tourism and exhibitions, launch tickets sales and promotional events, and build a comprehensive platform for providing services under the brand “Poly Cultural and Entertaining Life”. Meanwhile, thanks to quality resources and internet technology, we also do live broadcasting and recorded broadcasting of excellent Chinese and international cultural performances, and are the first Chinese company to build such streaming network to explore new models of theater development.
The Poly theaters have nearly one million members, and are expected to have three million members by 2020 after the building of the ticketing platform. In addition to provide services of cultural and entertaining performances, sports events, quality tourism and video streaming, we also open online art classrooms and communities, and realize online education of performing arts and communications and interactions among our members. At the same time, we build a “customer big data platform” out of our subscribed members, and provide customized services, contents and products for them after knowing their spending habits and interaction behavior and analyzing other data.